From Overlooked to Sold: How We Positioned 3160 Fairmount for Success

When we first toured 3160 Fairmount Avenue in Boyle Heights, we immediately saw what most had missed — a four-unit property sitting on roughly 4,000 square feet of underutilized hillside land, perfect for future ADU development. But this wasn’t the first time the property had hit the market. In fact, it had already spent nearly a year listed with another agent, sitting stale and unnoticed. The problem wasn’t the property. It was the positioning.

The previous listing lacked targeted exposure. It wasn’t featured on the right platforms, didn’t reach the right buyer pool, and missed a crucial part of the story: the buildable land and long-term income potential. Without those elements, the property looked like just another standard fourplex in a challenging interest rate environment. We took a different approach — one grounded in understanding what truly drives value in today’s market.

We focused our marketing strategy around the property’s unrealized potential. Through drone photography, investor-specific outreach, and a direct emphasis on the ADU opportunity, we reframed the narrative. This wasn’t just about four existing units — it was about what could be created. That shift brought in the right buyers: those looking for future cash flow, not just present cap rate.

Ultimately, we closed at a low cap rate, delivering strong value for our seller and a clear upside opportunity for the buyer. This kind of result doesn’t happen by accident. It takes deep familiarity with what local investors are looking for, how to highlight a property’s hidden advantages, and how to get real exposure beyond a basic MLS post.

There’s a lesson here for any owner thinking of selling: the right agent doesn’t just list — they position. At The Rockwell Group, we don’t believe in quiet marketing or leaving value on the table. If your property’s been sitting, or if you’re unsure what it’s truly worth in today’s market, it might be time for a second opinion.

Thinking about selling? Let’s talk strategy. Reach out for a free valuation and tailored marketing plan.