The Carl's Jr Corner That Got Surrounded

Most recently operated as a Carl's Jr., 6202 Laurel Canyon Boulevard is a freestanding 2,926 SF building on a 16,413 SF hard corner lot in North Hollywood, offered at $3,269,000. The pad sits at the signalized intersection of Laurel Canyon and Sylvan, carrying roughly 30,000 cars per day, directly across from NoHo West, a 25 acre mixed use destination anchored by Trader Joe's, Regal Cinemas, LA Fitness, Nordstrom Rack, and Ulta with more than 700 residential units. Adjacent Valley Plaza is being cleared for redevelopment, and a 294 unit apartment project at 12001 West Victory is advancing nearby, adding rooftops to the immediate trade area. The 1 mile radius holds roughly 46,900 residents and 16,100 households, with growth outpacing the broader market. In place income runs $162,000 on a month to month NNN basis, a 4.96% cap on the list price, giving an owner user or developer holding income while planning. The site carries drive thru potential, subject to City of Los Angeles entitlement and approvals, and sits in a designated Opportunity Zone relevant to buyers planning new construction or substantial redevelopment. The deal works because it puts a buyer on hard corner dirt at the front edge of a redevelopment corridor with interim income and real long term upside.

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A 1929 Spanish in Westlake Just Traded: What 2335 Miramar Street Says About Central LA Multifamily

The Rockwell Group is pleased to announce the closing of 2335 Miramar Street, an eight unit Spanish style multifamily property in the Westlake neighborhood of Los Angeles. The asset traded at $1,065,200, or $133,150 per unit and $240.78 per square foot. The closing sets a strong basis well inside the local trailing comp average of $180,475 per unit.

Built in 1929 and composed of six singles and two one bedroom units, 2335 Miramar sits on a 6,751 square foot lot and totals 4,424 gross square feet. The building features a clay tile roof, hardwood floors, and a covered front balcony, with on site laundry facilities and parking. The property is separately metered for gas and electric. Two singles were already vacant at closing, and several in place rents were sitting well below market, giving the new ownership immediate access to renovation runway. Current cap rate at sale was 5.95% with a GRM of 9.80.

Strategically located just south of MacArthur Park, the property sits at the intersection of Koreatown, Echo Park, Silver Lake, and Downtown Los Angeles. Walk score is 92 and transit score is 75. Westlake remains one of central LA's most consistently in demand rental submarkets, and pre war Spanish multifamily continues to be one of its more finite and durable asset classes. The closing reflects how disciplined pricing on character driven Westlake assets continues to attract capital in the current cycle.

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A Quiet Westlake Closing: What 2334 Valley Street Tells Us About Today's LA Multifamily Market

The Rockwell Group is pleased to announce the closing of 2334 Valley Street, an eight unit multifamily property in the Westlake neighborhood of Los Angeles. Previously held by long term ownership, the property traded at $857,520, or $107,190 per unit and $194.54 per square foot. The closing sets a competitive basis well inside the local comp average of $180,475 per unit.

Built in 1953 and composed entirely of one bedroom units, 2334 Valley sits on a 6,517 square foot lot and totals 4,408 gross square feet. The asset is separately metered for gas and electric, offers on site parking and laundry facilities, and presented in place rents well below market across most units. Current cap rate at sale was 5.85% with a GRM of 9.62, reflecting strong rental upside for a value add operator executing a renovation plan.

Strategically located just north of MacArthur Park, the property is positioned at the intersection of Koreatown, Echo Park, Silver Lake, and Downtown Los Angeles, with strong walkability and direct access to the Metro B and D lines. Westlake remains one of central LA's most consistently in demand rental submarkets. The deal reflects how disciplined pricing on small Westlake assets continues to attract capital in the current cycle.

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South Los Angeles Triplex Sells Above Asking

In the competitive Los Angeles multifamily market, strong results come from strategic positioning, intelligent pricing, and understanding investor demand. That was the case at 233 W 88th Street, a three-unit multifamily property in South Los Angeles marketed by The Rockwell Group.

Positioned as a true value-add opportunity with below-market rents and ADU potential, the property attracted immediate investor attention at approximately $165,000 per unit. The result: 20+ offers, non-contingent status on day one, escrow within 15 days, and a final sale price of $520,000 — $25,000 above asking.

The transaction demonstrates an important reality in today’s Los Angeles investment real estate market: successful multifamily sales are not about inflating pricing expectations, but about creating strategic market positioning that drives real competition among qualified buyers.

At The Rockwell Group, the focus is simple — helping Los Angeles multifamily owners maximize value through thoughtful strategy, targeted marketing, and efficient execution.

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How to Sell an Apartment Building in Los Angeles 

Selling an apartment building in Los Angeles is a major financial decision that requires the right strategy, market exposure, and experienced representation. This guide explains how to sell multifamily real estate in Los Angeles, avoid costly mistakes, and maximize value by creating competition, choosing the right broker, and understanding what drives pricing in today’s market.

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What Is My Apartment Building Worth in Los Angeles 

Wondering what your apartment building is worth in Los Angeles? Learn how commercial real estate professionals value multifamily properties using cap rate, price per unit, GRM, and real comparable sales. This guide breaks down the exact metrics and local market factors that determine property value in Los Angeles so you can confidently decide whether to sell, refinance, or hold your investment.

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How to Choose the Best Multifamily Real Estate Agent in Los Angeles

Choosing the right multifamily real estate agent in Los Angeles isn’t just about who can close a deal—it’s about who can guide you through one of your most important financial decisions with clarity and honesty. The best agents will give you a realistic view of your property’s value, encourage you to explore multiple opinions, and operate from a position of strength when it comes to negotiations. Look for someone who understands the asset class, aligns with your goals, and is willing to tell you the truth—even if that means advising you not to sell. The right partnership can make all the difference in achieving the outcome you actually want.

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Baldwin Hills and Leimert Park: The Legacy of Black Real Estate Ownership in Los Angeles

Explore commercial real estate in Los Angeles through the lens of Baldwin Hills and Leimert Park—where Black ownership, generational wealth, and investment opportunity intersect in one of the nation’s most competitive markets.

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Jose Becerril Jose Becerril

11262 Venice Boulevard, Culver City — The West Side Asset Most Buyers Will Misread

11262 Venice Boulevard is a six-unit, two-building multifamily property in Culver City, California, offered at $1,800,000. The original four-unit structure was built in 1954 and has been held as a long-term rental asset. In 2025, ownership added two new construction units, Units A and B, which are not subject to the Rent Stabilization Ordinance and are being delivered vacant at close of escrow.

The property sits on a 5,000 square foot double corner lot with approximately 4,500 square feet of gross building area. The unit mix consists of two 1-bedroom/1-bath units, two 2-bedroom/1-bath units, and two 2-bedroom/2-bath units (the new construction ADUs). Gas and electric are separately metered. On-site laundry is available for tenants, and one of the new construction units includes in-unit washer and dryer hookups.

At asking price, the deal pencils at a 5.61% current cap rate with a GRM of 10.73. On a pro forma basis, with the two vacant non-rent-controlled units leased at market, the cap rate projects to 8.67% with a GRM of 8.02. Current in-place gross potential rent is $167,820 annually. Pro forma gross potential rent reaches $224,400.

Located on the cusp of Culver City, Playa Vista, and the Venice corridor, within easy reach of LAX, Santa Monica, Marina del Rey, and Century City, this is a stable, income-producing asset with meaningful upside driven by two new, market-rate units unencumbered by rent control. Price per unit is $300,000. Price per square foot is $400.

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Jose Becerril Jose Becerril

A Duplex on South Broadway That Starts Where Most Investors Only Talk About

9309 S Broadway is a two-unit duplex in the 90003 corridor of South Los Angeles, offered at $490,000. The property consists of two detached single-story buildings on a 3,584 square foot lot, built in 1940, with a combined 960 gross square feet. Both units are one-bedroom, one-bath configurations.

One unit is delivered vacant and recently updated, creating a clean owner-user opportunity. The occupied unit generates $1,045 per month in current rent with room for an immediate 3% increase. Pro forma rents project both units at $1,695, bringing total potential gross income to $3,390 per month. All utilities are separately metered. The property includes on-site parking and is held as fee simple ownership.

At $245,000 per unit and $510.42 per square foot, the entry point is well below comparable multifamily pricing across Los Angeles County. The South Broadway submarket benefits from strong rental demand, freeway proximity, and a walkable neighborhood profile. This deal works best for an owner-occupant looking to live in one unit and collect rent from the other, building equity at a price point that is increasingly rare in central Los Angeles.

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Jose Becerril Jose Becerril

A 1912 Triplex in South LA With a Garage That Could Change Everything

233 W 88th Street is a three unit multifamily property located in the 90003 zip code of South Los Angeles. Built in 1912, the property sits on a 5,351 square foot lot and consists of two buildings totaling 1,907 gross square feet. The unit mix includes two one bedroom, one bath units and one two bedroom, one bath unit. All three units are currently occupied, generating a total monthly rental income of $3,356.77. Pro forma rents project gross monthly income of $5,585 once units are brought to market rate.

The property is listed at $495,000, reflecting a price per unit of $165,000 and a price per square foot of $259.57. Gas and electric are separately metered, with water on a master meter. On site parking is included.

A key value add component is the existing garage structure, which presents a strong candidate for ADU conversion under current Los Angeles zoning regulations. The combination of below market rents, low per unit basis, and ADU potential makes this an actionable investment for buyers looking to increase income and add units at a minimal entry point. The property offers easy access to the 105 and 110 freeways and sits in a highly walkable location.

Exclusively listed by Chandler Rockwell and Pauline Cohn at The Rockwell Group.

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Jose Becerril Jose Becerril

A 1925 Triplex on 52nd Street That Quietly Rewrites the Rules of Ownership in South LA

1510 W 52nd Street is a recently remodeled three unit property offered at $1,025,000 in the 90062 submarket of South Los Angeles. The property consists of two single story buildings on a 5,424 square foot lot with approximately 2,000 gross square feet of living space. Originally built in 1925, the property has been thoughtfully updated with modern finishes, new landscaping, and clean unit layouts.

The rent roll includes two occupied one bedroom units producing $1,354 per month in combined current rent, with pro forma rents projected at $4,000 per month. The third unit, a two bedroom one bathroom, is vacant, move in ready, and projected at $2,800 per month market rent. Total pro forma gross income is $6,800 per month. All utilities, including water, gas, and electric, are separately metered. The property includes on site parking.

This is a compelling owner user opportunity. A buyer can occupy the two bedroom unit, which features a private entrance and dedicated parking off the rear alley, while collecting rental income from the remaining two units. The location offers strong rental demand, proximity to major employment corridors, and long term value in a supply constrained Los Angeles market. Fee simple ownership. APN: 5003 010 004. Exclusively listed by Chandler Rockwell, The Rockwell Group.

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Jose Becerril Jose Becerril

Buying Below Replacement Cost in the Heart of Westlake

2334 Valley Street is an 8 unit multifamily property located in the Westlake neighborhood of Los Angeles. The seller has owned the asset since 2008 and is offering it for sale as part of a 1031 exchange strategy. The building consists entirely of one bedroom one bathroom units totaling approximately 4,408 square feet on a 6,517 square foot lot.

The property is listed at $950,000, equating to $118,750 per unit and approximately $215 per square foot, a basis well below current replacement cost in central Los Angeles. Current gross scheduled rent is approximately $7,428 per month with a pro forma rent projection of $15,200 per month. Current net operating income is approximately $50,188 with pro forma NOI projected at $136,575.

Located in a highly walkable and transit connected corridor near Downtown Los Angeles, Koreatown, Silver Lake, and Hollywood, the asset benefits from strong rental demand. The investment works because it combines a below replacement cost entry point with significant rental upside in a durable central Los Angeles submarket.

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Jose Becerril Jose Becerril

Buying Below Replacement Cost in the Heart of Westlake

2334 Valley Street is an 8 unit multifamily property located in the Westlake neighborhood of Los Angeles. The seller has owned the asset since 2008 and is offering it for sale as part of a 1031 exchange strategy. The building consists entirely of one bedroom one bathroom units totaling approximately 4,408 square feet on a 6,517 square foot lot.

The property is listed at $950,000, equating to $118,750 per unit and approximately $215 per square foot, a basis well below current replacement cost in central Los Angeles. Current gross scheduled rent is approximately $7,428 per month with a pro forma rent projection of $15,200 per month. Current net operating income is approximately $50,188 with pro forma NOI projected at $136,575.

Located in a highly walkable and transit connected corridor near Downtown Los Angeles, Koreatown, Silver Lake, and Hollywood, the asset benefits from strong rental demand. The investment works because it combines a below replacement cost entry point with significant rental upside in a durable central Los Angeles submarket.

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Jose Becerril Jose Becerril

Sale Price $625,000 (25K Above Ask)

114 E 102nd St is a South Los Angeles duplex owned by the same family since 1966, represented by a long term owner and her two adult children as they prepared to liquidate after decades of management responsibility.

The asset is defined by its split profile: one older unit under LA rent stabilization rules and a second unit constructed in 2007 that is not subject to LA RSO and instead follows the statewide framework for newer construction. That regulatory difference shaped buyer strategy, underwriting, and the ultimate buyer pool.

We began advising the family in early 2024, focusing first on education, positioning, and decision clarity. Alongside sale strategy, we provided guidance on the range of tax planning conversations they could explore, including 1031 exchange considerations, so they could coordinate with their tax professionals before committing to a path. We then ran a competitive marketing process that generated multiple offers and closed with the property selling $25,000 above asking.

This deal worked because the story and structure were communicated clearly, attracting buyers who understood both the operational realities and the long term value of a well located South Los Angeles duplex.

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Jose Becerril Jose Becerril

1904 S Robertson Blvd A Rare Legacy Ownership Opportunity in the Heart of West Los Angeles

1904 S Robertson Blvd falls firmly into the second category. The ownership partnership has controlled this property since the 1980s, guiding it through multiple market cycles and overseeing a meaningful operational evolution. What began as an assisted living business model has, over time, transitioned into a conventional apartment community that now sits in one of the most centralized and resilient rental markets in Los Angeles.


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